With the business mission of being “Forever Faster”, PUMA aims high to be the Fastest Sports Brand in the World. For over 70 years, PUMA has been developing sports footwear, apparel, competitive running and accessories for the best athletes. PUMA’s range of sports apparel is designed by incorporating performance and sports inspiration into its products.
From Humble Beginnings to International Breakthrough
Founded by brothers Rudolf and Adolf Dassler in 1919, PUMA originates from humble beginnings as a small factory in Germany. In 1936, Jesse Owens won four gold medals at the Olympic Games in Berlin, all while sporting Dassler spikes. Since then, more world-class athletes are seen wearing Dassler shoes, creating an international breakthrough.
Today, the playing field is more diverse than ever. Be it on the running tracks, golf courses or the football field. PUMA supplies athletes with the right equipment to perform, from golf clubs to running shoes. Even when you are not doing sports, PUMA sports apparel is versatile wear that you can style in various ways.
Practising Sustainability Through Sports
PUMA views sustainability in the same way as they consider sports — it’s about figuring out and improving on weaknesses to reach common goals. PUMA strives to create change through fashion and sportswear by improving social and environmental areas where they have the most significant impact, including Plastic & Oceans, Circularity, Biodiversity and more.
Innovating with PUMA
PUMA understands the importance of creation to level up on sports performance and to keep moving forward, grounded by science. At PUMA Innovation, five ethos drives innovation: be a pain, be connected, be brave, be open, and be ready. To create a final product, designers talk to athletes, look beyond their scope and adopt a human-centred focus in their designs.
Turning Intent Into Action
Living without prejudice should not be open to debate. PUMA is working with nonprofit organisations like The Trevor Project and BAGLY to accelerate equal rights, personal autonomy, and freedom of expression for LGBTQ+ communities. PUMA competitive running does not tolerate racism, bigotry, or police brutality.